​Roja is more than a brand—it’s a mindset. A subculture-driven, gender-free, one-person rebellion against the predictable. Born on the streets, shaped by skate culture, fueled by punk, industrial aesthetics, and raw soundscapes.

 

Founded by Noah—aka Roja—this is a solo vision. I’m 23 and I do everything myself: designing, cutting, sewing, creating. Every piece is handcrafted, often upcycled, always one-of-a-kind. There’s no mass production. No templates. Just raw authenticity—clothes that carry the chaos, poetry, and soul of the street.

 

Roja is sustainable rebellion—a refusal to follow fashion’s rules or play the industry’s game. Each item is a wearable contradiction: rough yet refined, imperfect yet intentional, designed to be lived in—not just worn.

 

This is fashion without gender, without compromise. A subcultured soul that invites you to move differently, think louder, wear your truth.

 

Roja isn’t just a brand - It’s a mindset. A one-person operation. A subcultured philosophy.